We launched Lendle just over a year ago. Amazon had just begun to embrace digital lending and we knew we could build a great social experience for millions of Kindle owners.
We love being part of an industry on the move and taking on some of the tough issues surrounding ownership and digital content, but our primary goal has always been to create the best social-lending site we could build.
That has always meant a site that focuses on lending above all other considerations.
At its core, we’re a matchmaking service for Kindle owners. Our Lendlers list the books they’ve purchased, which in turn provides the foundation for our library of lendable content.
When someone requests a book, we make that request available to the Lendle community.
We’ve introduced several new features over the last year, but they’re all designed to drive and improve the core lending experience.
- We have fulfilled over 70,000 loan requests.
- Our community has added nearly 50,000 unique (lendable) titles.
- All told, Lendle lists 330,000 books available to borrow.
We’re incredibly proud of what we’ve built, and we think Lendle has been an amazing success.
With all that said, we started out as a team of three, and we remain a team of three: We’ve not outsourced the design, the troubleshooting, or the customer service, and we’ve accomplished all of this without accepting a single penny of outside funding.
Lendle has always been a huge undertaking, and as our community has grown, so too have our responsibilities.
On top of all that, two of the three of us have full time jobs outside of running Lendle, and various other “living life” priorities that we would like to focus on.
We don’t want any of that to get in the way of the customer service we expect of ourselves, and we don’t want our additional workload to have an effect on potential new features or the overall Lendle experience, either.
With that in mind, we’re looking toward the idea of selling Lendle to someone (or a group of someones) who is interested in building upon our successes, and taking the community to the next level.
Such a sale would involve:
- The Lendle brand, including all associated trademarks.
- All associated code.
- Day-to-day operations.
Lendle means a lot to us. We’ve put over a year of our lives into growing a great community and implementing new features and we’ve done our best to put a unique spin on social-lending to ensure that Lendle stands out amongst the competition.
Even so, there’s still a vast untapped market for social-lending that is millions of potential Lendlers strong, and we think a nimble and innovative home for Lendle can only lead to great things.
As competition in the ebook space heats up, we expect to see more and more acceptance of digital lending amongst publishers, authors, and retailers. Already, TOR Books — an imprint of publishing powerhouse Macmillan and one of the largest publishers of Science Fiction and Fantasy novels — has announced that it will drop all DRM from its collection in early July 2012.
In addition, Amazon is moving into publishing more and more, and we expect this to increase the lendable content available to Lendlers. Most recently, Amazon Publishing bought the publishing rights to the entire James Bond backlist.
The best is yet to come.
If you’re interested, get in touch!